Hire — Growth
Growth work on a product that already exists.
Growth marketers who work on a live product's numbers — acquisition, retention, App Store/Play Store presence — not only a new-launch campaign that ends when the campaign does. We've had to grow our own two products the same way, with the same constraints any small team has.
What a typical growth engagement looks like
- —A marketer joins as a contract seat working your product's actual funnel, not a generic playbook
- —App Store / Play Store optimization (listing, screenshots, keywords) for teams that shipped an app and stopped there
- —Retention and re-engagement work on an existing user base, alongside acquisition
- —Reporting tied to what's actually converting, closing the loop back into the product roadmap
What this typically covers
- —Store listing optimization — the highest-leverage, lowest-cost lever for an app that already has traffic but a weak conversion rate on its store page
- —Organic and content-led acquisition channels, weighted toward what's realistic for a small team's budget
- —Lifecycle and retention messaging (push, email) for products that already have users worth keeping
- —Attribution and reporting simple enough that a small team can actually act on it weekly
Questions people ask.
No — most of the work is on products that already exist and already have users. New-launch support is available too, but retention and store-presence work on a live product is at least as common a fit.
Either. A monthly contract seat suits ongoing growth work; a scoped project (a store-listing overhaul, a retention audit) suits a narrower, time-boxed need. Both carry the same two-week trial.
Your existing product, most of the time. Growth work on something already live and already has traffic to learn from tends to move faster than growth work on something hypothetical.